Apple is gearing up to unveil its latest lineup of smartphones, including the much-anticipated iPhone 17 Pro Max, alongside the iPhone 17, iPhone 17 Air, and iPhone 17 Pro. The official launch is expected between September 11 and 13, 2025, with the Pro series reportedly undergoing a major design overhaul and several key hardware upgrades. Meanwhile, the regular iPhone 17 is anticipated to retain a more familiar look but with significant internal improvements aimed at boosting performance and user experience.
The iPhone 17 Pro Max, being the flagship model, is expected to come with a premium price tag. In India, it is likely to be priced around ₹1,64,900, whereas in the United States, the cost is expected to be approximately $2,300. For buyers in Dubai, the device could be available for around AED 5,399. These prices underscore Apple’s commitment to delivering cutting-edge technology with a premium feel, maintaining its position in the high-end smartphone market across different regions.
Recently, renowned tech tipster Majin Bu shared images on X that appear to show an early mock-up of the iPhone 17 Pro. Although this unit lacks internal components and isn’t functional, its size and exterior closely mirror what is expected from the final product. The mock-up reveals a significant redesign on the back, most notably a wide camera array stretching across the entire rear panel. This “visor-style” camera design is a marked departure from Apple’s traditional camera layouts, reflecting a bold new aesthetic—similar to designs previously seen in rival smartphones.
Another notable change is the repositioning of the Apple logo. Instead of its usual centered placement, the logo has been shifted closer to the bottom of the device, roughly midway between the phone’s lower edge and the new camera band. This subtle change adds to the fresh design language Apple appears to be embracing with the iPhone 17 Pro Max.
As the launch date approaches, anticipation is building around Apple’s latest innovations in design, camera technology, and overall performance, which are expected to set new standards in the smartphone industry.
